LOVELY COVEN

A Bespoke Floral Studio  ·  Nob Hill

est. 2026

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The Weekly Ritual

Bespoke arrangements, delivered from Nob Hill

Line art illustration of The Vessel floral arrangement by Lovely Coven

The Vessel

Textured foliage, garden roses, sculptural weight. For rooms that demand attention.

$125
Order
Line art illustration of Full Moon floral arrangement by Lovely Coven

Full Moon

Generous and deliberate. Premium blooms, structural elements, considered negative space.

$195
Order
Line art illustration of The Coven floral arrangement by Lovely Coven

The Coven

The signature piece. Botanical architecture that shifts the entire energy of a room.

$250
Order
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The Familiar

One branch. One bloom. One vessel. The most powerful spell is the one with nothing to hide behind.

$95
Order
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Flowers for a Year

Twelve Full Moons. One delivered every month.
Your year of botanical ritual, delivered to your door.

$1,200
Commit to the Year
Brandon Joseph, floral designer and founder of Lovely Coven studio in San Francisco

Brandon Joseph

He builds arrangements the way others cast spells — something lush and sharp placed just so, and the whole room shifts on contact. At the top of Nob Hill, where the fog rolls in like smoke from a cauldron, he practices the green-witch arts: scent, texture, the careful architecture of negative space. His mother taught him to hyperflex roses, bending them past where most people would stop, until the bloom opened into something entirely new. Lovely Coven is floristry as spellwork — unexpected pairings, cinematic color, and negative space that lands like a gasp.

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Seasonal dispatches and studio notes.

Intimate Gatherings

Cocktail parties, intimate weddings, private dinners. Florals designed for your most considered moments.

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