Floral practice · Nob Hill, San Francisco
Every arrangement has an entrance.
Lovely Coven is the floral practice of Brandon Joseph, a theatre director who works in flowers. Thirteen works a week, each one named, made once, and entered in the Botanical Grimoire.
One pair of hands.
Thirteen works a week.
When the week is full,
the week is full.
13works a week,
never fourteen
never fourteen
10patrons a year,
by introduction
by introduction
1name per piece,
recorded in the Grimoire
recorded in the Grimoire
01 · From the Grimoire
Selected work
02 · Patronage
Ten patrons a year.
A standing place in the work.
A patron's home receives a named Full Moon commission every month, first claim on the week's thirteen, two gifted portraits in bloom, and a private atelier for their table. The founding ten are numbered in the first printed Grimoire.
$18,000 a year · by introduction
Read about patronage03 · Commissions
Other ways into the studio
04 · The practice
A director who works in flowers.
Brandon has spent fifteen years staging work for audiences. He builds a piece the way he builds a scene: where the eye enters, what it discovers, where the weight falls, and how it leaves.
Meet Brandon