Private Group Atelier
The Floral Atelier
Finding our everyday, elegant — a contemporary baroque experience
A designed experience built around a singular intention: that each guest leaves with something unmistakably beautiful and entirely their own. Rooted in the Lovely Coven aesthetic and ritual language, the atelier balances instruction with atmosphere.
Guests are guided, not directed. The result is an arrangement that feels authored, not assembled.
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Design language: contemporary baroque
The aesthetic guiding this experience draws from the baroque tradition — lush, layered, and emotionally alive — reinterpreted through a contemporary, edited lens. The result: compositions that feel luxurious and alive, yet livable.
Arrangements feel alive and directional, never static.
Intentional imbalance that creates visual interest.
Edit for clarity — every stem earns its place.
Layered depth with deliberate negative space.
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The experience
A 90-minute guided atelier. Each station arrives fully prepared — vessel or bouquet wrap, tools, and a curated selection of florals already in place. No setup required of the guest. Only presence.
Brandon moves through the room guiding each participant through form, structure, and placement — the architecture of a composition before the beauty. Each arrangement closes with a final refinement pass, ensuring every guest leaves with a piece that is complete, confident, and home-ready.
The atelier is offered two ways: as a private group experience for 15 to 25 guests, or as a one-on-one session with Brandon that begins at dawn inside the San Francisco Flower Market.
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Materials & collaboration
Every element of the atelier has been chosen for quality, seasonality, and visual character. Nothing is incidental.
Reflexed tulips, ranunculus, hellebore, sculptural branches.
Handthrown ceramic by Dusted and Blue, Nob Hill.
Professional-grade tools and floral mechanics, fully provided.
Full setup and post-event strike — nothing left behind.
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Investment
Two formats, one considered experience. Every atelier begins with an inquiry so the room, materials, and guest count can be prepared properly.
I · Hand-Tied Bouquet · up to 20 guests
Hand-Tied Bouquet
90-minute guided atelier · Every station fully prepared · All-inclusive · up to 20 guests
II · Ceramic Vessel · up to 20 guests
Ceramic Vessel
90-minute guided atelier · Hand-thrown ceramic vessels · All-inclusive · up to 20 guests
Every guest leaves with an arrangement that is authored, not assembled. For gatherings of 21–25, or to add a Signature Tablescape, include the details in your inquiry and Brandon will shape the proposal around the room.
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Begin the conversation
Tell us about the room, the guest list, the occasion. Brandon replies personally to every inquiry.
brandon@lovelycovenfloral.com Or submit through the Inquiries form →