Private Group Atelier
The Floral Atelier
Finding our everyday, elegant — a contemporary baroque experience
A designed experience built around a singular intention: that each guest leaves with something unmistakably beautiful and entirely their own. Rooted in the Lovely Coven aesthetic and ritual language, the atelier balances instruction with atmosphere.
Guests are guided, not directed. The result is an arrangement that feels authored, not assembled.
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Design language: contemporary baroque
The aesthetic guiding this experience draws from the baroque tradition — lush, layered, and emotionally alive — reinterpreted through a contemporary, edited lens. The result: compositions that feel luxurious and alive, yet livable.
Arrangements feel alive and directional, never static.
Intentional imbalance that creates visual interest.
Edit for clarity — every stem earns its place.
Layered depth with deliberate negative space.
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The experience
A 90-minute guided atelier. Each station arrives fully prepared — vessel or bouquet wrap, tools, and a curated selection of florals already in place. No setup required of the guest. Only presence.
Brandon moves through the room guiding each participant through form, structure, and placement — the architecture of a composition before the beauty. Each arrangement closes with a final refinement pass, ensuring every guest leaves with a piece that is complete, confident, and home-ready.
Two formats are available within every tier: an arranged composition in a hand-thrown ceramic vessel, or a hand-tied bouquet in the same contemporary baroque aesthetic — immediate, personal, and portable.
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Materials & collaboration
Every element of the atelier has been chosen for quality, seasonality, and visual character. Nothing is incidental.
Reflexed tulips, ranunculus, hellebore, sculptural branches.
Handthrown ceramic by Dusted and Blue, Nob Hill — Format A.
Professional-grade tools and floral mechanics, fully provided.
Full setup and post-event strike — nothing left behind.
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Investment
All ateliers require a minimum of 15 guests. Both formats deliver the same contemporary baroque experience — the difference is the take-home and the investment.
Tier I · The Initiation · Exactly 15 guests
Format A — Arranged Composition
Handthrown Dusted and Blue ceramic vessel · 15 guests · All-inclusive
Format B — Hand-Tied Bouquet
Contemporary baroque hand-tied arrangement · 15 guests · All-inclusive
Tier II · The Full Coven · 16–20 guests
Format A — Arranged Composition
Handthrown Dusted and Blue ceramic vessel · Up to 20 guests · All-inclusive
Format B — Hand-Tied Bouquet
Contemporary baroque hand-tied arrangement · Up to 20 guests · All-inclusive
Tier III · Extended · 21–25 guests
Extended Guest Count — either format
21–25 guests available · Per-guest rate upon request
Signature Tablescape Installation · optional add-on
Central sculptural arrangement in the contemporary baroque style
Format A includes a hand-thrown ceramic vessel from Dusted and Blue — each guest's take-home becomes a lasting object, not just a memory. Format B brings the same design energy in a hand-tied bouquet, immediate and personal. Both are complete experiences.
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Begin the conversation
Tell us about the room, the guest list, the occasion. Brandon replies personally to every inquiry.
brandon@lovelycovenfloral.com Or submit through the Inquiries form →